{"id":7861530,"date":"2020-11-02T10:18:08","date_gmt":"2020-11-02T10:18:08","guid":{"rendered":"https:\/\/old2.wildix.com\/case_study\/biasuzzi\/"},"modified":"2021-04-07T10:42:28","modified_gmt":"2021-04-07T10:42:28","slug":"biasuzzi","status":"publish","type":"case_study","link":"https:\/\/old.wildix.com\/fr\/case-study\/biasuzzi\/","title":{"rendered":"Biasuzzi"},"content":{"rendered":"
[vc_row][vc_column width=\u00a0\u00bb1\/2″][mk_image src=\u00a0\u00bbhttps:\/\/old.wildix.com\/wp-content\/uploads\/2018\/06\/biasuzzi-logo.jpg\u00a0\u00bb image_size=\u00a0\u00bbfull\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb margin_bottom=\u00a0\u00bb30″][vc_column_text css=\u00a0\u00bb.vc_custom_1530106409661{margin-bottom: 0px !important;}\u00a0\u00bb]Fond\u00e9 par Giuseppe Biasuzzi, le groupe Biasuzzi, bas\u00e9 \u00e0 Ponzano Veneto, op\u00e8re dans de nombreux domaines d’activit\u00e9, tels que la construction de b\u00e2timents, l\u2019\u00e9levage de pur-sang, les exploitations agricoles et le tourisme<\/strong>.\u00a0<\/span>Biasuzzi a choisi la solution de communication unifi\u00e9e Wildix car elle r\u00e9pondait \u00e0 toutes ses exigences en mati\u00e8re de t\u00e9l\u00e9communication<\/strong>, pour ses deux villages touristiques situ\u00e9s en Italie et en Croatie, b\u00e9n\u00e9ficiant ainsi de nombreux avantages en termes de r\u00e9duction des co\u00fbts et de flexibilit\u00e9 op\u00e9rationnelle.<\/p>\n

La soci\u00e9t\u00e9 dispose de deux \u00e9tablissements touristiques surplombant la mer Adriatique : le premier, le Villaggio San Francesco, se trouve \u00e0 Caorle, dans la province de Venise, tandis que l’autre, le Bi-Village, est situ\u00e9 en Croatie, dans la p\u00e9ninsule d’Istrie. Au total, les deux villages, chacun ayant une superficie de plus de 35 000 hectares et en mesure d\u2019accueillir environ 5 \u00e0 6 000 personnes simultan\u00e9ment, comptent environ 550 000 touristes chaque saison.<\/strong><\/p>\n

L’exigence principale \u00e9tait de \u00ab\u00a0cr\u00e9er un centre de r\u00e9servations unique pour les deux installations touristiques, car la solution qui consistait en deux bureaux distincts r\u00e9v\u00e9lait peu de flexibilit\u00e9 et ne favorisait ni la croissance de l’entreprise, ni l’attention au client\u00a0\u00bb, d\u00e9clare Ilenia Cherubin, directrice des ventes et du marketing de Biasuzzi – Secteur du tourisme<\/strong>. En outre, il \u00e9tait n\u00e9cessaire de cr\u00e9er un lien direct entre les deux villages touristiques et le quartier g\u00e9n\u00e9ral de Ponzano Veneto. Wildix a install\u00e9 deux centrales t\u00e9l\u00e9phoniques : l’une pour le village en Italie et l’autre pour celui de Croatie, reli\u00e9es entre elles par un r\u00e9seau HDSL. Des t\u00e9l\u00e9phones Wildix ont \u00e9t\u00e9 install\u00e9s dans les deux villages, tandis qu\u2019un centre de r\u00e9servations unifi\u00e9 a \u00e9t\u00e9 cr\u00e9\u00e9 pour le si\u00e8ge Croate.<\/p>\n

Nombreux sont les avantages de la nouvelle solution de communication apport\u00e9e par Wildix : \u00ab\u00a0Tout d’abord, il est important de noter que les num\u00e9ros de t\u00e9l\u00e9phone n’ont pas chang\u00e9, afin de ne pas d\u00e9stabiliser les habitudes des clients de longue date<\/strong> \u00ab\u00a0, pr\u00e9cise Ilenia Cherubin. \u00ab\u00a0En ayant centralis\u00e9 les r\u00e9servations en un seul endroit, nous pouvons maintenant effectuer toutes les t\u00e2ches li\u00e9es \u00e0 la r\u00e9servation des particuliers et des op\u00e9rateurs touristiques, moyennant un nombre de ressources diminu\u00e9 de moiti\u00e9, ce qui nous permet donc d\u2019accorder une attention majeure \u00e0 d’autres activit\u00e9s destin\u00e9es aux clients\u00a0\u00bb.<\/strong><\/p>\n

\u00ab\u00a0Avec le nouveau syst\u00e8me, nous disposons \u00e0 ce jour, de nombreuses donn\u00e9es statistiques concernant les appels \u2013 statistiques que nous pouvons d\u00e9sormais analyser, afin d’affiner nos actions de marketing : par exemple, nous pouvons monitorer le nombre d\u2019appels entrants ou sortants qui se sont conclus par une vente\u00a0\u00bb.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-quote-left\u00a0\u00bb color=\u00a0\u00bbcustom\u00a0\u00bb size=\u00a0\u00bblg\u00a0\u00bb custom_color=\u00a0\u00bb#003366″ css=\u00a0\u00bb.vc_custom_1529958137798{margin-bottom: 0px !important;margin-left: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1530106420118{margin-bottom: 0px !important;margin-left: 2% !important;}\u00a0\u00bb]GR\u00c2<\/span>CE \u00c0 WILDIX, NOUS POUVONS MAINTENANT EFFECTUER TOUTES LES T CHES LI\u00c9ES \u00c0 LA R\u00c9SERVATION DES PARTICULIERS ET DES OP\u00c9RATEURS TOURISTIQUES, MOYENNANT UN NOMBRE DE RESSOURCES DIMINU\u00c9 DE MOITI\u00c9, CE QUI NOUS PERMET DONC D\u2019ACCORDER UNE ATTENTION MAJEURE \u00c0 D’AUTRES ACTIVIT\u00c9S DESTIN\u00c9ES AUX CLIENTS.[\/vc_column_text][vc_column_text align=\u00a0\u00bbright\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1530106427512{margin-bottom: 0px !important;}\u00a0\u00bb]Ilenia Cherubin
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