Your communications system provider has probably never asked you how much you could earn if you didn’t have to run up against small obstacles every day. Your supplier doesn’t even consider asking you this question because they’re just selling you a product, and all they’re interested in is the profits from that sale.
Here’s some honest advice: your company shouldn’t focus on buying a quarter-inch drill bit if all you want is a quarter-inch hole. What you need is the results that a product delivers, not the product in and of itself.
In other words, even the most incredible communications system in the world has no value if it doesn’t help increase your business’s revenue.
Despite this, your provider never asks you fundamental questions about your business because, in this market, big vendors only want to make sales as quickly as possible. In fact, the norms under which they operate leave them no time to educate you about their products or to directly support your business.
This is why a normal supplier will just sell you a product, without bothering to understand what you need to increase your bottom line.